Aside from its large produce of rice and coconut, Gloria has an exclusive reputation of possessing vast tracts of land growing different varieties of bamboo. The staging of the Kawayanan Festival focuses on the affluence of “kawayan” (bamboo) in the area. Similar to other festivals, it is being celebrated with streetdancing performances mostly by students from the different levels. Costumes are also made of bamboo materials. A trade fair is also a special attraction, with its varied display of products like furniture, souvenirs and novelties all made from bamboos.