According to the latest census, it has a population of 76,214 people in 13,415 households.

Binmaley is located along the central coastland of Pangasinan facing the South China sea, in between Lingayen and Dagupan City. On January 8-9, 1945, the amphibious forces of U.S. General Douglas MacArthur used the town's beach, designated as "yellow beach", alongside the beaches of Lingayen, Dagupan, and San Fabian, in their landing operations to liberate Luzon from Japanese occupation during World War II.

 

The town is famous for its bangus (milkfish) aqua-culture, due to the existence of its numerous fishponds (pokok in the Pangasinan language). However, because of constant siltation over the past several years from mine tailings upstream from Agno River (due to mine operations in neighboring Benguet Province), and the overuse of artificial fish feeds, the bangus industry has suffered from fishkill, fewer viable fishponds and lower harvests. As a result, many formerly productive fishponds have been converted into large commercial and residential lots. This phenomena is beginning to seriously threaten the unique Binmaley fishpond industry. Current Government action is inadequate due to strong pressures from other competing commercial interests, not to mention fishfeed producers.

 

 

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