According to the 2007 census, it has a population of 17,615 people in 3,234 households.

Main access to the town is via Guinobatan. Jeepneys ply the 16 kilometer distance from Guinobatan to Jovellar daily with the first trip from Guinobatan leaving as early as 5 AM and the last trip to Jovellar usually at around 5 PM.

Jovellar's main industry is agriculture. Primary crops are rice, copra, abaca, and corn.

Quipia river runs through the town and the river leads all the way to Donsol, Sorsogon.

Tourist activities in the area may include a trip to the river just behind the local school or a trip to Pariaan pool. Once at the town center, you can find a statue of the national hero, Dr. Jose Rizal, and the town church directly in front of it.

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