It is a 4th class municipality in the province of Pangasinan, Philippines.
According to the latest census, it has a population of 26,023 people in 5,493 households.
The town is characterized by beautiful rolling terrain and rainfed rice fields which one traverses on the way to the town proper. As one nears the poblacion, or town plaza, the road passes along the beautiful Mabini river, which in turn meets with the South China Sea further west. The town shares borders with the town of Bani
to the north, the town of Mabini
and Alaminos City
to the East and with Burgos
to the South.
It is a quaint little town whose main livelihood is fishing and agriculture, although a number of her sons and daughters work as doctors, nurses, engineers and accountants in numerous countries around the globe. The town plaza is home to a centuries old Roman Catholic church, as well as one of the first congregations of the Philippine Independent Church.